Problem
Small stores often sell through improvisation, with scattered catalog, manual service and low brand perception.
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Capital / 04External project
Capital Fashion
A real store example for brands that need to sell with perception, buying clarity and organized service.
Fictional data. Real flows. Adaptable structure.
Commerce
Solution
A digital showcase with identity, organized catalog, cart, promotions and a simple buying journey.
Perceived outcome
The brand feels stronger, the product is in scene and the customer understands how to buy without friction.
External project / premium e-commerce
What to notice
01Hero and brand perception
02Catalog and promotions
03Cart and service
04Buying experience